FASHION FOOD & WINE FESTIVAL…A NEW PAIRING

[Gordon Parr]

TO SHOWCASE INSPIRED UP AND COMING CHEFS

PAIRED WITH THE MASTERY OF CULINARY LEGENDS

PALM DESERT, CA…March 2, 2010 – Fashion Food & Wine…A New Pairing will gather the brightest and most inspired chefs from California for two extraordinary days of demonstrations, award-winning cuisine and Wine Spectator highly rated varietals. “The Most Anticipated Week of the Year”…Fashion Week El Paseo launches March 21 with a spectacular week of nightly fashion shows, El Paseo in-store events, after parties and much, much more. On March 27 & 28, the Big White Tents off El Paseo transform into the Food & Wine Festival of Fashion Week El Paseo.

Presented by the City of Palm Desert and Wells Fargo the festival benefits the Culinary Institute of America’s Endowed Scholarship Fund. This event will showcase the Coachella Valley as a culinary destination. For detailed information on all events, celebrity chef demonstrations, participating fine dining restaurants and premium wines visit www.fashionweekelpaseo.com.

This Festival is the only one of its kind on the West Coast in that it benefits the premier culinary school in America, the Culinary Institute of America. Locally, the Festival will benefit the Desert AIDS Project whose mission is to provide crucial services for those with HIV & AIDS. In the spirit of these two organizations and their mission of education, the Festival and all of its partners will have educational components in each of the venues.

For more information, tickets, or sponsorship opportunities, contact Michael Mathews, Marketing Director, Palm Springs Life, at 760-325-2333 or via e-mail at [e-mail], or Jeff Hocker at 760-320-5272 or via e-mail at [e-mail].